Fan Style rewards fans for building, naming, and sharing their own Taco Bell creations in the app – with the opportunity to go from fan-favorite to menu-famous IRL.
TLDR:
Taco Bell’s new Fan Style feature celebrates fans as the brand’s original cultural tastemakers–giving them the power to share their custom orders, earn rewards points, and even receive the opportunity to land a spot on the national menu*.
Previewed earlier this year at Live Más LIVE, Fan Style lets fans build, name, and share their go-to orders through the app, unlocking rewards points when others order their unique creations**.
To help select Fan Styles gain momentum, Taco Bell will unlock real-world ad space for fans to claim – like billboards, kickball league sponsorships and sky banners – as part of a Tuesday Drop in the Taco Bell app at 2PM PT on July 29***.
Fan Style is Taco Bell’s boldest fan-forward innovation to date: a digital-first feature that recognizes the creativity fans have always brought to the brand and gives them the tools and stage to share it.
Assets for Fan Style can be found here.
Irvine, Calif. (Jul. 22, 2025) – For decades, having a go-to customized Taco Bell order has been a badge of honor for fans. In fact, well over half of all Taco Bell app checkouts include a customized menu item. Now, Taco Bell is turning that tradition into public recognition with the nationwide launch of Fan Style. The new-in app experience lets fans create, name, and share their custom orders – all while getting rewarded when others order them. It’s a standout in fan-first QSR digital strategy that puts the power in fans’ hands. It’s more than just customization; it’s a way for fans to show off their go-to creations and get the spotlight they’ve always said their orders deserve.
And as if that weren’t enough, later this year select Fan Styles will land a spot on Taco Bell’s national menu for a limited time. Chosen styles will be judged on factors such as creativity, originality, name appeal and operational feasibility – not just flavor, but the full fan-powered package that makes something menu-worthy.
There’s no formula – anyone can create a Fan Style any way they’d like. It doesn’t matter what’s in it, as long as it’s true to you. Imagine “Dan Made This”: a Cheesy Gordita Crunch that removes the Spicy Ranch and adds Creamy Jalapeño Sauce and jalapeños for extra spice. Or maybe “Liv’s Lil Snack ”: a vegetarian friendly version of the Loaded Nachos that removes the seasoned beef, adds extra beans, tomatoes, and jalapeño peppers. If it’s your go-to, it could be the next big thing.
It’s up to the fans to show off their Fan Style and put it on the map, but Taco Bell is giving them a boost to spread it far and wide. On July 29 from 2:00-5:00 PM, Taco Bell will roll out a one-time Tuesday Drop via the Taco Bell app, unlocking a limited number of real-world advertising placements for fans to claim. From digital billboards to movie theatre previews to sky banners, these ad spaces will help spotlight select Fan Styles and build momentum.
“Our fans know every inch of the Taco Bell menu, so it only makes sense that they help dream up what belongs on it next,” said Taylor Montgomery, Chief Marketing Officer at Taco Bell. “Fan Style is about giving them the power to show off their creativity and pride in their go-to orders. This isn’t just customization; it’s about creating something that’s perfectly theirs, and maybe even inspiring someone else’s new favorite. It’s the ultimate fan-first move – and it just might land their creation on menus nationwide."
How It Works: Crave It. Create It. Claim It.
Available now, fans can start turning their go-to Taco Bell mashups into something bigger. Here’s how to take your signature order from personal favorite to fan-famous:
Step One: Build your personal Fan Style - In the Taco Bell app, fans can build their custom order, name it, and generate a shareable graphic to promote their creation.
Step Two: Share, share, share! -Spread the word far and wide by sharing your personalized Fan Style graphic and link for others to order.
Step Three: Get rewarded - As others order a Fan Style via the associated link in the Taco Bell app, the creator of the Fan Style will receive rewards points equal to the value of their customized item. Fans can also keep track of how many times their Fan Style has been ordered in the My Styles page within the Taco Bell app.
Your Flavor. Your Fame.
On July 29 from 2:00-5:00 PM PT, Taco Bell will launch an exclusive Tuesday Drop in the app – giving fans the opportunity to claim high-visibility ad space to promote their Fan Style.
The drop includes beach aerial banners, mobile billboards, laser projections, cinema ad placements, a digital boat billboard, Times Square ad placement and even an adult kickball league sponsorship, offering a bold reward and serious bragging rights for fans ready to market their flavor. Aside from the Tuesday Drop, you might even find some of the biggest Taco Bell fans giving your Fan Style a try, and helping spread the word.
Fan Style celebrates what fans already do best: remix the menu, share their go-to orders, and build community around the art of self-expression through food. No brand deal needed when you’ve got an original order, incredible taste, and a fan base ready to rally.
Start Customizing Now
Fans can head to the Taco Bell app now to create their Fan Style, build their ideal order, name it, and share it with the world. The more it gets ordered, the more rewards points it racks up. Download the Taco Bell app and start building your Fan Style today for an opportunity to land on the menu and make Taco Bell history.
About Taco Bell Corp.
For more than 62 years, Taco Bell has brought innovative, craveable Mexican-inspired food to the masses, and was recently recognized as one of Fast Company’s World’s Most Innovative Companies, one of TIME’s Most Influential Companies, and Nation’s Restaurant News’ Brand Icon. For more information about Taco Bell, visit our website at www.TacoBell.com, our Newsroom at www.TacoBell.com/news, or check out www.TacoBell.com/popular-links. You can also stay up to date on all things Taco Bell by following us on LinkedIn, TikTok, X, Instagram, Facebook and by subscribing to our YouTube channel.
*NO PURCHASE BY ENTRANT NECESSARY. The Taco Bell Fan Style Contest is sponsored by Taco Bell Corp. Open only to Taco Bell Rewards program members who are 18+/age of majority in their place of residence. Begins at 12:00 a.m. PT on 7/22/25 & ends at 11:59 p.m. PT on 8/13/25. Establishing a Taco Bell Rewards program account is free. Terms apply. Subject to Privacy Policy at https://www.tacobell.com/legal/privacy-policy. Void where prohibited. For complete Official Rules including Fan Style entry categories, entry requirements and prize details, visit tacobell.com/legal/fan-style-contest. When sharing your Fan Style, you must disclose that you may earn points and other rewards if your Fan Style is purchased on the Taco Bell mobile app.
**Limited time offer. Must be a Taco Bell Rewards program member, signed into your account on the Taco Bell mobile app. Restrictions and limitations apply. See Fan Style Terms & Conditions at ta.co/terms + tacobell.com/legal/fanstyle-terms for details. When sharing, disclose that you earn points if your Fan Style is purchased on the Taco Bell mobile app. Void where prohibited.
***NO PURCHASE NECESSARY. The Taco Bell Fan the Flames Contest is sponsored by Taco Bell Corp. Open only to Taco Bell Rewards program members who are 18+/age of majority in their place of residence. Begins at 2:00 p.m. PT on 7/29/25 & ends at 5:00 p.m. PT on 7/29/25. Limit one (1) entry per eligible Taco Bell Rewards program member. Establishing a Taco Bell Rewards program account is free. Terms apply. Subject to Privacy Policy at https://www.tacobell.com/legal/privacy-policy. Void where prohibited. Winners will be notified on or about 8/4/25 via the email address provided in their entry (which must be the same email address that is associated with the Taco Bell Rewards program account used for entry). Subject to complete Official Rules.